The new rules of marketing & PR
How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly
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Зохиогч:
Scott D.M
- Хэвлэлийн газар:John Wiley & Sons
- Хэвлэгдсэн он2020
The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types
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